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Coach and Promoter Al Moreland

 














Al Moreland with 2006 WI 125 pound champion, Quincy Bufkin, in January.



 

 

Al Moreland symbolizes grassroots volunteerism at its best.   His roles in the sport of amateur boxing over the past 40+ years have always focused on serving the athletes.  Himself an amateur boxer while in the Air Force, Moreland’s efforts remained directly in touch with the boxers ever since.  Other than for a time serving as Wisconsin’s Association president many years ago, he stayed working hard at the local level to make things possible for others instead of seeking rewards for himself.

Moreland is a retiree who spent 25 years working at the A.O. Smith Company in Milwaukee, all the while volunteering to coach and mentor young boxers in the city.  In total, he has now dedicated over 4 decades as an amateur boxing trainer.

He’s had a handful of boxers venture to higher levels on the path to Olympic competition and turn pro.  Moreland even trained one, Gerald McClellan, who held a world championship.  But for Moreland, the real prize from his amateur boxing program isn’t an oversized belt or cash rewards.  To Moreland, boxing has more to do with diverting the attentions of at-risk youth from Milwaukee’s streets.

“Developing a professional boxer is nothing,” Moreland often says.  “You can develop a professional boxer who starves to death.”  While it is satisfying to see boxers succeed in the sport and advance, Moreland is equally content to help his boxers get control of their lives, take responsibility, stay in school, enter college or technical school, or be a good parent.

“We’ve got to get our young men to step up,” Moreland said in a recent Milwaukee Journal article.  “I tell these young men everyday that anybody can make a baby, but it takes a man to raise one.”  It’s his practical, direct, and often brash style that is appreciated by those kids and seems to help the message reach them.

Moreland avoids creating an impression to his boxers that they are entering a lucrative business or that there are easy shortcuts to wealth and fame.  He makes it clear that financial reward in the sport is a very long shot.  Moreland believes it is more important to push the work ethic that boxing provides as a pathway to success in other parts of the boxers’ lives.

And he puts his money where his mouth is.  Not only a trainer, Moreland has kept a gym operating on a shoestring at the Martin Luther King Center on Milwaukee’s north side.  With the help of volunteer coaches Ricky Wallace and Wes Zollincoffer,  the King Center gym is available for area youth to find alternative to the streets at no cost five evenings a week plus some mornings and Saturdays.  

While community support sometimes comes his way, it is often short-lived and the financial slack is picked up by Moreland’s own generosity and commitment.  His gym serves some of the poorest Milwaukee kids, and the burdens to obtain equipment, pay fees, and fund travel to competition have often been met out of his own wallet.  And Moreland’s fatherly role to many single-parented boxers isn’t limited to just their needs in the ring.  He is often there to support them in many other times of need.

Moreland is a true mentor acting out and teaching athletes the path to a successful life in and out of the ring.  And he’s there to back up his talk with real support, modeling for these boxers how to take responsibility for yourself and serve others.

But his commitment didn’t stay within the walls of his own club’s gym.  Moreland has been a long time boxing promoter giving opportunities for young athletes from all over to compete.  In this way he has served thousands of kids outside of his own gym.  And his involvement in sponsoring boxing event has been critical for the sport in Milwaukee.  In 2005, for example, 7 of the 11 sanctioned events in Milwaukee were promoted by Al Moreland.  The other 4 were a Pro Am, a festival tournament, and 2 state tournaments.  No one else sponsored club competition except for Moreland, and thus without his efforts, Milwaukee boxers would have very little opportunity to box in front of friends and family and without incurring travel costs.

Even outside the sport of amateur boxing, Al Moreland is there to help.  Annually, he dedicates one year-end boxing event to raising funds in order to provide free meals around the holidays for families that would otherwise be without.  

Al Moreland has been a blessing to boxing and his entire Milwaukee community for nearly half a century.  He has been responsible for taking hundreds of youth off the streets, helping them find jobs, and showing them a different path as their mentor.  He continues to be a great and humble model of grassroots volunteerism.

 

 

 
 

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